$GOOGL AI mode and Agents will ultimately make Google Search more valuable to advertisers, not less. AI Mode searches run about 3x longer than classic searches, and one in five uses voice, images or documents. A longer query tells Google far more about what the user wants, which is what ad targeting runs on. "Running shoes" is a guess. "Cushioned trail shoes for flat feet under $150 for a half marathon in March" is close to a purchase order. This moves ads closer to the sale, which is what advertisers actually want to pay for. Today, advertisers often pay for clicks and hope those clicks convert. Agents could take users further down the funnel: comparing products, filling out forms, booking tables and eventually completing purchases. That creates an opportunity for Google to monetize not just discovery, but the transaction itself. Google has many of the pieces needed to make this work: Search, Chrome, Android, payments, identity and Workspace. The bigger opportunity is moving from monetizing attention to monetizing intent and outcomes. Google is already positioning for this. Ads in AI Mode are launching internationally, multi-turn ads that follow a conversation are launching in the U.S., and AI Max matches ads to long conversational queries advertisers never put in a keyword list. Inside AI Mode, sponsored product listings already get about the same click-through rate as organic ones. Users aren't skipping the ads. The skeptic points to paid clicks slowing from 13% to 8% while queries hit a five-year high. That gap is a choice. Google is shipping the experience first and monetization second.