thinking: we’re quickly entering an era of contextual computing, where the next gen of our devices, operating systems, and application-like experiences (I hesitate to call them “apps”) will spawn from the context we provide them and be tailor-made to our preferences. we can imagine sensationally new types of products and super intelligent experiences, but their potential will be bound by the context we provide them. right now, we’re in the early innings of the context war, as agents seek our data, data stewards weigh the costs and benefits of allowing connectors, and customers weigh the risks of sharing. as consumers, we still lack a portable single source of truth for context, and we still don’t know who to trust and how to reconcile the trade of privacy for convenience... big opportunity.