If you're marketing in B2B SaaS, you might need run 5x more prompts than your Fintech counterparts to get the same citation coverage in your AI visibility tool. Not ideal, but one of the most interesting findings from our latest research is how much difference there is from industry to industry when it comes to the impact of context & personas on your AI search results. If you're selling into Fintech, almost❗50%❗of your citations are concentrated in the top 5 domains, and injecting a ton of personas and context and prompt variations is most likely just distracting and a waste of money. But, if you're in B2B SaaS, that number is less than 20%, and you probably should be thinking a lot more about making sure you are tracking all the prompts that you need. Full white paper: