how small businesses can use ai to handle incoming leads over the phone when you're running ads, someone can find your business and call while the team is busy with customers or has already gone home if phone calls are part of your funnel, it's worth checking what happens to those inquiries a voice agent can answer questions about your services, check availability, book an appointment and send a confirmation text here's how to set it up around your marketing 1. give it the context behind the call start with your website, then add the details someone responding to your campaign is likely to ask about > the service and offer you're advertising > pricing, eligibility and the areas you serve > common questions and objections > what information you need before booking if your ad promotes a specific offer, make sure the agent can explain the conditions 2. decide when it should answer you might want your team to take calls first during office hours, with the agent handling calls when nobody picks up or after you've closed define what it can book and which requests need someone from your team 3. test it like part of the campaign call with the questions you expect from a lead, including vague requests, questions about the offer and requests for a person check whether the answers are accurate and the booking details are correct 4. review what callers are asking recurring questions can show you what to explain on the landing page or in the ad. use those conversations to update the agent's information and improve the campaign ElevenLabs just launched Reception for this, an ai receptionist platform for small businesses built on ElevenAgents it handles incoming calls, answers questions, books appointments and sends confirmation texts, with setup starting from your website