shefi 💫(@shefiorg):The social media algorithm, as you've known it for 15 years, is already dead. Have you noticed? We're breaking down the future of social media algorithms, and why it should matter to you: 💫👇 For the last decade and a half, we've all been trying to "beat the algorithm" on various platforms. Post at the right time. Talk about trending topics. Reply to every comment. Hack engagement. The algorithm watched you in silence. Every like, every pause, every comment, every second you hovered over a post became another signal in a system you could never actually talk to. That era is ending. Over the last six months, the biggest platforms have rebuilt the foundations of their recommendation systems around LLMs. LinkedIn replaced thousands of separate ranking systems with a single LLM that understands your posts and your professional identity more holistically. X rebuilt its For You feed around Grok. And once your feed is powered by a language model instead of thousands of disconnected ranking rules, one obvious question follows: Why would it keep guessing what you want... when it could just ask it directly? So, the future of social media algorithms is conversational. Threads constantly asks whether you want to see more or less of a topic. YouTube lets you tell it "Not interested", "Don't recommend this channel," or even why you aren't interested—and immediately reshapes future recommendations. LinkedIn is increasingly asking which conversations are useful to you. Across every platform, the direction is the same: Less prediction. More conversation. The feed stops being something that secretly studies you. It becomes something you converse with and direct. Imagine opening your app and simply saying: "Show me more positive feminine content." "Less outrage. More education." "Stop showing me hustle culture." That's a fundamentally different internet. And it changes the game for creators. For years, success meant optimizing for machines. Now it increasingly means becoming the kind of creator someone would actively ask for. Content people request by name, which feels like a much higher bar. And, in the long run, probably a much healthier one. So, the algorithm didn't disappear. It just learned your language. And soon, you'll learn to speak back. What's the first thing you'd tell your feed to stop showing you?

2026.07.28 15:00

The social media algorithm, as you've known it for 15 years, is already dead. Have you noticed? We're breaking down the future of social media algorithms, and why it should matter to you: 💫👇 For the last decade and a half, we've all been trying to "beat the algorithm" on various platforms. Post at the right time. Talk about trending topics. Reply to every comment. Hack engagement. The algorithm watched you in silence. Every like, every pause, every comment, every second you hovered over a post became another signal in a system you could never actually talk to. That era is ending. Over the last six months, the biggest platforms have rebuilt the foundations of their recommendation systems around LLMs. LinkedIn replaced thousands of separate ranking systems with a single LLM that understands your posts and your professional identity more holistically. X rebuilt its For You feed around Grok. And once your feed is powered by a language model instead of thousands of disconnected ranking rules, one obvious question follows: Why would it keep guessing what you want... when it could just ask it directly? So, the future of social media algorithms is conversational. Threads constantly asks whether you want to see more or less of a topic. YouTube lets you tell it "Not interested", "Don't recommend this channel," or even why you aren't interested—and immediately reshapes future recommendations. LinkedIn is increasingly asking which conversations are useful to you. Across every platform, the direction is the same: Less prediction. More conversation. The feed stops being something that secretly studies you. It becomes something you converse with and direct. Imagine opening your app and simply saying: "Show me more positive feminine content." "Less outrage. More education." "Stop showing me hustle culture." That's a fundamentally different internet. And it changes the game for creators. For years, success meant optimizing for machines. Now it increasingly means becoming the kind of creator someone would actively ask for. Content people request by name, which feels like a much higher bar. And, in the long run, probably a much healthier one. So, the algorithm didn't disappear. It just learned your language. And soon, you'll learn to speak back. What's the first thing you'd tell your feed to stop showing you?