Spotted something neat at IKEA yesterday. In their bedroom section, they’ve placed a stand with paper shopping lists and measuring tapes (free to grab). The shopping list has columns for product name, article number, price, and warehouse location. Because at IKEA you browse in the showroom but collect your flat-pack from a separate warehouse area so you need to note down where to find it later. The measuring tape? Same logic. You’re looking at a bed, wondering “will this fit?” and the answer is hanging right there. What I love is that they’ve already simulated my need before I even felt it. They know I’ll want to note things down, they know I’ll want to measure. They’ve pre-empted the customer’s next move and placed the solution right at the point of intent. Nothing digital, nothing fancy -- the design is the placement.