When governments enable evidence-led communication, public health benefits. Our newly updated Omni™ 2026 edition features an updated look at Greece, where landmark legislation in 2020 created a framework for communicating government approved risk reduction information to adult consumers at the point of sale. Since then, daily smoking rates have dropped while adoption of reduced risk profile alternatives has grown. Greece shows what happens when policy allows adult smokers who would otherwise continue to smoke to access scientific facts and information. Download the New Omni™ 2026 Edition today: Omni™ is intended for scientists, public health authorities, regulators, policymakers, and investors only, and is not intended for consumers.