📱 Share of social media users who follow influencers 1. 🇬🇭 Ghana: 47% 2. 🇵🇭 Philippines: 43% 3. 🇧🇷 Brazil: 40% 4. 🇿🇦 South Africa: 35% 5. 🇹🇭 Thailand: 33% 6. 🇲🇾 Malaysia: 32% 7. 🇳🇬 Nigeria: 32% 8. 🇮🇩 Indonesia: 32% 9. 🇦🇪 UAE: 30% 10. 🇳🇿 New Zealand: 28% 11. 🇸🇦 Saudi Arabia: 28% 12. 🇰🇪 Kenya: 28% 13. 🇳🇴 Norway: 28% 14. 🇨🇱 Chile: 28% 15. 🇵🇹 Portugal: 28% 16. 🇦🇷 Argentina: 27% 17. 🇮🇪 Ireland: 26% 18. 🇲🇽 Mexico: 26% 19. 🇨🇴 Colombia: 26% 20. 🇦🇺 Australia: 25% 21. 🇪🇬 Egypt: 25% 22. 🇮🇳 India: 24% 23. 🇵🇱 Poland: 24% 24. 🇷🇸 Serbia: 23% 25. 🇪🇸 Spain: 23% 26. 🇸🇬 Singapore: 23% 🌍 World: 23% 27. 🇰🇷 South Korea: 22% 28. 🇭🇷 Croatia: 22% 29. 🇬🇷 Greece: 22% 30. 🇻🇳 Vietnam: 22% 31. 🇺🇸 US: 21% 32. 🇨🇦 Canada: 21% 33. 🇭🇰 Hong Kong: 21% 34. 🇧🇬 Bulgaria: 21% 35. 🇷🇴 Romania: 21% 36. 🇸🇪 Sweden: 20% 37. 🇮🇹 Italy: 19% 38. 🇳🇱 Netherlands: 19% 39. 🇭🇺 Hungary: 19% 40. 🇬🇧 UK: 19% 41. 🇩🇪 Germany: 19% 42. 🇫🇷 France: 18% 43. 🇦🇹 Austria: 18% 44. 🇩🇰 Denmark: 17% 45. 🇮🇱 Israel: 17% 46. 🇨🇭 Switzerland: 17% 47. 🇹🇼 Taiwan: 16% 48. 🇧🇪 Belgium: 16% 49. 🇨🇳 China: 16% 50. 🇨🇿 Czechia: 14% 51. 🇯🇵 Japan: 14% 52. 🇹🇷 Türkiye: 11% 53. 🇷🇺 Russia: 8% Social media users aged 16+. Includes influencers and other experts. Source: GWI, Q2 2025 survey of 53 markets, via DataReportal Digital 2026