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タナベ | AI動画 × マーケティング
@tanabe_fragm
動画生成AI × Claude Codeで広告を制作。 動画生成AIを活用したデジタルマーケティング情報を発信。 最新AIツールの使い方もわかりやすく解説します😃 (株)フラグメンツのオウンドメディア編集長|note更新中
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「ただの画像に見えるけど、実は動く広告」 の第5弾。 日本の夏はビールですね🍺 このような動画の作り方は引用元で詳しく解説しています😃 この広告の制作コストは200円台後半。 なので、AIを使えば、マスメディアに広告を出しづらい ・少量生産 ・期間限定 の地ビールでも簡単にCMが作れます。 そして、作ったCMはInstagramやTikTokでオーガニック配信しても良いし、広告として配信もできます もちろん、Xにポストするのもありです👍 動画生成(Seedance 2.0)で使用したプロンプトはこちら↓ -------------------- Shot count: 1 | Duration: 15s | Aspect ratio: 16:9 Use @Image1 as the exact first frame. === ABSOLUTE TEXT RULE === Do not add, replace, redraw or re-render any text anywhere in the frame. Every Japanese character, the brand logotype, the tagline, all printing on the green can and the small legal notice must stay exactly as they are in @Image1 for all fifteen seconds. No new text of any kind may appear. Never display any English word other than what is already in @Image1. === CAMERA === Fixed, locked-off tripod shot. The camera never moves, pans or zooms. Any change in her size comes from the woman moving toward the lens. === SUBJECT === Maintain exact appearance from @Image1: the same young Japanese woman, same face, same fair skin, same black semi-long hair, same white yukata with the blue floral pattern, same earring. Her facial structure and features stay identical throughout. She is a real photographed person. === TIMELINE === 0.0-1.0s: Absolutely nothing moves. Not a blink, not a breath, not a single hair. The frame must be indistinguishable from a printed poster. 1.0-1.8s: Everything comes alive at once. The fireworks in the night sky bloom outward with trailing sparks. Her hair lifts and flows in the night wind. Inside the glass a dense stream of fine bubbles rushes up to the foam head. Condensation runs down the outside of the glass. 1.8-2.6s: Her eyes drop to the glass and she raises it smoothly to her lips, tilting her face slightly upward. 2.6-6.5s: She drinks deeply and continuously, with real thirst and obvious enjoyment. Her throat moves visibly with every swallow, one after another. Her eyes close and her eyebrows relax with pleasure. The level of beer inside the glass drops steadily and clearly until about two thirds of it is gone and only one third remains. White foam clings in rings to the inside wall of the glass as the level falls. 6.5-7.8s: She pulls the glass away from her lips, opens her eyes wide, looks straight into the camera and says her line with a big, delighted smile, full of energy. From this moment on she never looks away from the camera again. 7.8-8.8s: Still looking into the camera, she lowers the glass to about chest height and holds it there comfortably. 8.8-10.2s: She steps forward toward the camera and becomes noticeably larger in frame, her face closer to the lens. She stays at this larger size for the rest of the video and never moves back. She must not cover the vertical Japanese text at the left edge, and must not cover the green can on the right. 10.2-11.2s: She raises her left arm into the frame on the right side of her body. Her open palm faces the camera, and her index finger extends sideways to point clearly at the green can on the right of the frame. The other fingers are gently folded. Her hand is smaller than her face, it never covers the can or any text, and both hands stay clearly formed. 11.2-14.0s: Holding the pointing gesture and still holding the glass at chest height in her other hand, she speaks brightly and warmly straight to the viewer, with the confident energy of a Japanese commercial. 14.0-15.0s: She holds the pose, still pointing at the can, smiling into the camera. Everything becomes completely still, with the can, the brand logotype and all copy perfectly sharp and readable. === LOCKED === The vertical Japanese headline on the left, the two lines of vertical copy at the upper right, the brand logotype and tagline at the bottom centre, the small legal notice at the lower left, the green can, all printing on the can, the ice and water splash beside it, and the city bokeh lights at the bottom: none of these ever move, change size, blur or get redrawn. The only things that move are the fireworks, her hair, her face, her arms, the glass and the beer inside it. === LIGHTING === The night lighting stays consistent with @Image1 throughout: a soft key light keeping her face bright, warm rim light from the fireworks on her hair and shoulders. Her face must never fall into darkness, even after she steps forward. === AUDIO === 0.0-1.0s: no music. Only distant summer night ambience, faint insects and the far-off thud of fireworks. 1.0s: a bright, refreshing Japanese summer commercial track kicks in. 2.6-6.5s: THE MUSIC STOPS COMPLETELY. For these seconds the only sounds are her swallowing over and over, the rush of the beer and the fine crackle of carbonation. 6.5s: the music returns at full energy on her line, together with a firework burst. 11.2s: the music sits under her voice. 14.0s: a final clean chord lands and holds. Japanese female voice, mid twenties, bright, cheerful and full of energy, spoken live on camera with natural lip sync. 6.6s 「うまい!」 11.3s 「すずやか!これで夏を乗り切りましょう!」 === AVOID === any movement at all during the first second, blinking in the first second, the camera moving or zooming, the woman shrinking back after stepping forward, the woman covering the vertical text or the can, the beer level staying unchanged while she drinks, the glass emptying completely, drinking without the glass touching her lips, her eyes leaving the camera after she finishes drinking, pointing with the wrong hand, the back of her hand facing the camera while pointing, extra fingers, missing fingers, hand deformation, more than two hands, new text appearing, text warping, morphing letters, garbled Japanese, the can moving or changing, her face going dark, face shape changing, different person, face drift, glow, sparkles, lens flare, new objects.
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静止した広告画像 → 動く広告シリーズの4弾(最後)は、サプリメントの広告。 動きや色の変化が乏しい...これだと埋もれてしまいそうです😓 使用したツールはPollo AI(@PolloAIJP)。 Seedance 2.0のプロンプトはこちら↓ ----------------------- Shot count: 1 | Duration: 10s | Aspect ratio: 9:16 Use [@terracotta-supplement-ad] as the exact first frame. === ABSOLUTE TEXT RULE === Do not add, replace, redraw or re-render any text anywhere in the frame. Every Japanese character, every number and the website address must stay exactly as they are in @image1 for all ten seconds. Never display any English word such as CATCH, INGREDIENTS or any other label on the page. No new text of any kind may appear. The small line of ingredient names must never be touched, moved, resized or redrawn at any moment. === CAMERA === Fixed, locked-off tripod shot. The camera never moves, pans or zooms. === SUBJECT === Maintain exact appearance from @image1: same face, same loosely tied dark hair, same cream silk blouse, same gold hoop earring and necklace. Her facial structure, hairline and features stay identical throughout, no matter how her expression or posture changes. === BODY LANGUAGE RULE === Every time she points at something, her body moves in this order, never all at once: 1. her eyes move first, alone; 2. her head follows and turns toward the same direction, chin adjusting naturally; 3. her shoulders and upper body rotate slightly after the head; 4. her arm rises last, elbow leading, and the index finger extends at the end of the movement. Between gestures her arm comes back down and her shoulders reset. She breathes visibly and her weight shifts subtly, so she never looks frozen. Her movements are smooth and unhurried, never robotic, never snapping. === CORE IDEA === She points at something, and the thing she points at grows. She does this three times, each with a different posture, a different gaze pattern and a different expression. === TIMELINE === 0.0-0.8s: Nothing moves except one natural blink and the faint rise and fall of her breathing. Calm neutral expression from @image1. 0.8-3.0s: FIRST POINT — the headline, upper left. 0.8s her eyes flick up to the left, alone. 0.9s her head turns up and to the left, chin lifting slightly. 1.0s her left shoulder drops a little as her upper body rotates toward the headline. 1.0-1.3s her arm rises, elbow leading, forearm opening upward, and the index finger extends to point at the large serif headline. 1.3s as the fingertip arrives, the headline grows clearly larger, to about 1.4 times its size, holds a beat, then settles back to its original size, staying perfectly sharp. Her eyebrows lift and her eyes widen slightly, as if saying "look at this". 2.2s she turns her face and eyes back to the camera while the finger is still up. 2.5-3.0s the arm lowers smoothly and her shoulders reset. 3.0-5.2s: SECOND POINT — the white bottle, lower right. 3.0s her eyes drop to the lower right, alone. 3.1s her head follows, chin tucking slightly down. 3.2s her upper body leans a little toward the bottle, right shoulder coming forward. 3.2-3.5s her arm swings down and across, wrist rotating so the palm faces down, and the index finger extends toward the white bottle. 3.5s as the fingertip arrives, the bottle grows clearly larger, to about 1.3 times its size, holds a beat, then settles back. 4.2s she nods once, clearly, and the corners of her mouth lift into a small pleased smile. 4.5s her eyes and head come back to the camera. 4.8-5.2s the arm lowers and her posture straightens. 5.2-6.3s: THE PAUSE. Both arms down. Everything on the page exactly as in @image1. She squares her shoulders to the camera, straightens her back, lifts her chin very slightly and lets her expression fall back to calm and serious, mouth closed. Only her breathing moves. The stillness here is deliberate. 6.3-8.3s: THIRD POINT — the button, bottom edge. This time her eyes stay locked on the camera the whole time. 6.3s her shoulders stay square to the camera; she does not turn. 6.4-6.8s her arm rises into the LEFT HALF of the frame, over the empty off-white space beside her body and far from the white bottle, the wrist rotating so the index finger aims STRAIGHT DOWN, vertically, toward the black rounded button at the very bottom edge. The finger is directly above that button with nothing in between. She never looks at her hand while doing this. 6.8s as the fingertip settles, the black button grows clearly larger, to about 1.5 times its size, with one soft bounce, and STAYS at that larger size for the rest of the video. Its white text simply scales with the button and stays perfectly intact. 8.3-10.0s: 8.4s she finally glances down at her own fingertip for a moment, head tilting slightly toward it. 8.8s she looks straight back into the camera. Her mouth stays closed while the corners of her lips lift into a warm, confident smile and her eyes soften — the strongest expression in the film. From 9.4s everything is completely still, with the button still enlarged and the finger still pointing at it. === EXPRESSION ARC === neutral -> eyebrows raised and eyes wide -> a clear nod with a small pleased smile -> calm and serious again -> a warm confident closed-mouth smile. Each stage must read as clearly different from the one before it, while her face always remains recognisably the same person from @image1. === LOCKED === The two lead lines, the ingredient line, the tablet, the product text and the website address never move, never change size and are never redrawn. The off-white background, the terracotta band and the lighting stay identical throughout. Only the headline, the bottle and the button may scale, and only at the moments described above. The only new element allowed to appear is the woman's hand. === AUDIO === Japanese female voiceover, early thirties, warm and lively, speaking directly to the viewer with clear changes of energy. Lip movement synced naturally. 1.0s 「朝は、ひとつぶでいい。」 3.2s 「7つの栄養が、これひとつ。」 5.4s 「朝が変わるよ。」 6.6s 「はじめるなら、ここ。」 Sound design: silence for the first second. A light airy pop each time something grows, at 1.3s and at 3.5s. Near silence through the pause from 5.2s to 6.3s. A deep warm hit exactly at 6.8s as the button grows, with a confident beat entering on that hit and carrying to 9.4s, then dropping out leaving a short reverb tail. Music always sits below the voice. === AVOID === the arm moving while the head and body stay frozen, robotic or snapping gestures, the body staying perfectly still between gestures, pointing at the bottle during the third point, the hand on the right side of the frame during the third point, the finger aimed sideways when it should be vertical, the hand touching the bottle or the button, any English text appearing on the page, new text appearing, text warping, morphing letters, garbled Japanese, redrawn characters, changed website address, the ingredient line changing in any way, extra fingers, missing fingers, hand deformation, more than one hand, the hand appearing abruptly, open-mouthed smile, teeth showing, exaggerated cartoonish expression, face shape changing, different person, face drift, camera shake, glow, sparkles, new colours, new objects.
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静止した広告画像 → 動く広告シリーズの3弾。 Meta広告風の転職サービスの広告です。 悪く無いのですが、もうちょっとインパクトと動きを出したかった...😓 使用したツールはPollo AI(@PolloAIJP)。 Seedance 2.0のプロンプトはこちら↓ ----------------------- Shot count: 1 | Duration: 10s | Aspect ratio: 9:16 Use [@転職・参照画像] as the exact first frame. === CAMERA === Fixed, locked-off tripod shot. The camera never moves, pans, or zooms. All motion comes from the woman and from the white headline she pushes. === SUBJECT === Maintain exact appearance from @Image1: same face, same short black bob, same black oversized tailored jacket over a white T-shirt, same thin gold earrings and necklace. Consistent character throughout, stable face, clear facial features, normal body proportions, no deformation or drift. === TIMELINE === 0.0-3.0s: She stands still, looking directly into the camera, one hand resting lightly on her chin. Only her breathing and a few hair strands move. She speaks to the viewer starting at 1.0s. 3.0-3.4s: She lowers the hand from her chin and places both palms flat against the large white outlined Japanese headline in front of her body. Her palms visibly make contact with the surface of the letters. She pauses for a beat, gathering strength. 3.4-5.2s: She pushes both arms outward, left and right, sliding the white headline apart like a pair of doors. The left portion slides straight to the left and the right portion slides straight to the right. The white headline must fully exit the frame by 5.2s. The letters keep their exact original shape while sliding: pure horizontal translation only, no warping, no rotation, no scaling, no morphing, no re-drawing. 5.2-7.7s: Through the gap she has opened, she takes one deliberate step forward toward the camera. Her body becomes noticeably larger in frame, her jacket hem sways with the motion, her hair settles a beat later. She looks straight into the lens and speaks. 7.7-10.0s: She settles into a confident stance, her hand returning to her pocket, and her expression softens into an assured smile. She speaks, then holds still for the final second. === LOCKED ELEMENTS === The black headline, the yellow background shape, the black circular badges, the white rounded card and the bottom black bar all stay completely static and pixel-identical to @Image1 for the entire 10 seconds. No text warping, no morphing letters, no letter drift, no new text appearing. The white headline may ONLY translate horizontally exactly as described above. === LIGHTING === Soft even studio softbox lighting, flat and nearly shadowless, matching @Image1 exactly. The light on her face warms very slightly after she steps forward. === AUDIO === Japanese female voiceover, late twenties, low register, confident and casual, speaking directly to the viewer. Lip movement synced naturally. The delivery is brisk and rhythmic, with clear pauses between lines. 1.0s 「ねえ。あと何年、そこにいる?」 5.3s 「押せば、開くよ。」 6.6s 「次は、あなた。」 8.0s 「まずは30分、話すだけ。」 Complete silence from 0.0s to 1.0s and from 3.0s to 5.2s: music and effects only, no voice. BGM: minimal modern electronic track. Quiet rising tension from 0s to 3.4s, a deep bass drop landing exactly at 3.4s as the letters part, a steady confident beat from 3.4s to 8.8s, then the beat drops out leaving only reverb for the final 1.2 seconds. SFX: a soft palm contact tap at 3.0s, a low open sweep at 3.4s. Music volume always stays below the voice. === AVOID === jitter, distortion, deformation, blur, text warping, morphing letters, letter drift, re-rendered characters, extra fingers, hand deformation, face drift, flickering, ghosting, camera shake, exaggerated motion, the woman leaving the frame, new objects appearing.
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