Canada's largest wireless carrier is going all in on Starlink while U.S. carriers fight it.
Rogers CEO Tony Staffieri on the Q3 call: "We're proactively deepening our collaboration with Starlink on sat to mobile connectivity, and Rogers intends to lead Canada as we work with Starlink Mobile to bring expanded coverage and capability to Canadians."
Rogers has had Starlink satellite-to-phone in market for almost a year. SpaceX told Canadian regulators it plans to work with all Canadian carriers rather than run its own standalone service.
Partner with Starlink or compete with it. Rogers picked partner.
Source: Rogers Q3 2026 earnings call