BREAKING: GLP-1s ARE CHANGING WHAT PEOPLE BUY AT THE GROCERY STORE.
New McKinsey data shows that just 6 months after starting a GLP-1, spending shifted significantly:
↓ 11.5% chips + savory snacks
↓ 8.5% sweet bakery items
↓ 7.0% cookies
↓ 6.8% soft drinks
Meanwhile:
↑ 1.0% meat snacks
↑ 1.5% fresh produce
↑ 2.5% yogurt
And this may only be the beginning. Roughly 60% of consumers say they actively seek protein, fiber, and nutrient-dense foods.
Read the report here: