The Information(@theinformation):Will customers pay Salesforce when they’re using their own AI agents? Salesforce plans to require customers to register external AI agents and monitor their calls into its systems. The Information’s Applied AI reporter Laura Bratton explains why customers are waiting for pricing details—and what’s at stake for software companies. “If software companies can't monetize when customers use their own AI, rather than paying for the software company's AI, how are they going to survive as AI agents become increasingly popular?”

The Information

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The Information@theinformation

2026.10.24 22:04

Will customers pay Salesforce when they’re using their own AI agents? Salesforce plans to require customers to register external AI agents and monitor their calls into its systems. The Information’s Applied AI reporter Laura Bratton explains why customers are waiting for pricing details—and what’s at stake for software companies. “If software companies can't monetize when customers use their own AI, rather than paying for the software company's AI, how are they going to survive as AI agents become increasingly popular?”