Everyone's focused on AI writing code faster. The bigger unlock is WHERE the code gets written. What happened on this call is a preview: the sales conversation itself becomes the spec, and the build happens inside the deal cycle instead of after it. The economics here are wild if you think it through. Traditional SaaS: prospect asks for a feature, it goes on a roadmap, maybe built in 2 quarters, deal stalls or dies waiting. Customization is a cost center, so vendors say no by default. AI-native platform: the feature gets built during the call. Customization becomes a sales leverage point with near-zero marginal cost. The vendor says yes by default. Closed monoliths win by being 80% right for everyone. Open, AI-native platforms win by being 100% right for each customer and proving it before the contract is signed. "Time to value" used to be measured from onboarding. Now it starts in the middle of the pitch.