Chatted with @Forbes about tokenmaxxing and what we spend on AI at Zapier. Our top builders hit $30,000 a month. That’s mostly devs looping coding agents on greenfield projects. Bug fixes, new functionality, clean feedback loops. It’s not cheap, and that’s why it's some of the most scrutinized work we do. Spend alone doesn't tell you much. @Zapier studied 1500 companies and leading adopters run AI in only 18% of their agentic workflow steps. The rest is just code and logic. Even @OpenAI's own research found that revenue per employee wasn't meaningfully associated with token output. You can be a top builder who burns tokens on purpose. You can also be one who points AI at writing the code, then lets the automation run cheap. Everyone in that piece can name their spend to the dollar, but not one of us measures ROI the same way. Full article here: