I think a lot of projects and teams underestimate the opportunities bear markets can bring.
Moonpay spent a relatively small amount of money on this airdrop, yet managed to grab a ton of mindshare.
The same applies to pretty much everything on CT right now, airdrops, partnerships, product launches etc.
During bull markets, everything is a) expensive and b) crowded, meaning you have to spend a lot of money to capture even a little bit of mindshare.
Bear markets are the opposite
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