Tulip King says he'd rather have ThreadGuy with 50,000 live viewers than diversify by adding other creators.
"One of the decisions we made early on that I'm incredibly happy with was actually to have an extreme focus on ThreadGuy"
"I would so much rather ThreadGuy have 10,000 live viewers, 50,000 live viewers, 20 million impressions a month. I'd way rather that number go up huge"
"We keep coming back to 'we can grow ThreadGuy as big as we believe the potential is'. The outcome is just so phenomenal"