New pod alert: Apex CEO & Co-Founder @IanCinnamon sat down with @itsmoislam of @payloadspace a few weeks back to unpack why the biggest bottleneck in space is no longer launch; it's the spacecraft itself. After Ian sold his first company to Palantir, he and now Co-Founder Max Benassi saw the problem up close: rockets were getting cheaper and payloads more capable, but satellite buses were still being built as bespoke engineering projects. Apex's answer was simple in theory, incredibly difficult in practice: turn spacecraft into products. Four years in, Apex is delivering standardized platforms for critical commercial and national security missions, and making good on the promise to bring true productization to the satellite industry. In the episode, Ian digs into: – Why spacecraft should be products, not one-off programs – Whether the bus market is underbuilt or heading toward oversupply – How Apex approaches manufacturing, vertical integration, and scale – Why bigger satellites may make more sense in a world of cheap launch – The capital strategy behind Apex's rapid growth Link to the full episode ⤵️