In typical @mikeroweworks fashion, when he and Apex CEO @IanCinnamon sat down for the latest episode of The Way I Heard It, much of the conversation went beyond Apex's strategy and focused on the people who do the work — or, in this case, build the satellites. For decades, this industry has relied on bespoke spacecraft built by highly specialized technicians on incredibly long lead times. At Apex, we're forging a different path and building satellites in a way that opens the door to talent traditional aerospace has often overlooked: think technicians with automotive backgrounds or builders from adjacent high-rate industries, bringing their perspective to the table to radically rethink how satellites are made (and help Apex reach true industrial scale). It's a different model that we're proud to pioneer...and it's working. Hear the full episode with Mike here: