Boston Consulting Group(@BCG):The AI “honeymoon” is ending for many organizations right now. Early on, novelty drove momentum. Employees enjoyed the cognitive stretch, the new capabilities, the sense of possibility. Adoption climbed, and satisfaction scores looked good. But BCG's fourth annual AI at Work survey shows that as the novelty fades, employee joy usually drops unless something else takes over. That something is strategic clarity. Employees who receive clear direction on where AI is taking the organization and what to do with the time it frees up consistently outperform those with greater access to AI tools but no direction. Read BCG’s 2026 AI at Work report here:

2026.07.12 09:00

The AI “honeymoon” is ending for many organizations right now. Early on, novelty drove momentum. Employees enjoyed the cognitive stretch, the new capabilities, the sense of possibility. Adoption climbed, and satisfaction scores looked good. But BCG's fourth annual AI at Work survey shows that as the novelty fades, employee joy usually drops unless something else takes over. That something is strategic clarity. Employees who receive clear direction on where AI is taking the organization and what to do with the time it frees up consistently outperform those with greater access to AI tools but no direction. Read BCG’s 2026 AI at Work report here: