Google’s $GOOG merchant TPU sales are expected to follow a rapid growth trajectory through 2028, though analysts remain split on just how large this new revenue stream will be.
Barclays forecasts a sharp ramp from $20 billion in 2026 to $252.7 billion by 2028, while JP Morgan and Piper Sandler see TPU revenue only just surpassing $100 billion by then.
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