They sold out a $4 chicken sandwich nationwide in 14 days. People fought. One man died. Lines wrapped around buildings. Someone tried selling them for $1,000. Popeyes launched it. One 15-minute Twitter clapback (“…y’all good?”) turned it into the biggest fast-food frenzy in years. Stores ran dry. Workers exhausted. Supply chain snapped. Was the shortage real… or classic manufactured demand? Scarcity + social media + FOMO = pure marketing rocket fuel. They got tens of millions in free publicity and permanently changed the chicken sandwich wars. You ever waited in a ridiculous line for something that “sold out”? Drop your wildest FOMO story below 👇 #ManufacturedDemand# #Popeyes# #ChickenSandwichWars# — Public reporting & historical events only. Not affiliated with Popeyes. Just dissecting how hype actually works.