A business that made £600,000 in a single week was called worthless by the people I tried to sell it to. I’d arrived in London with a suitcase and a credit card, knowing nobody, and did £4 million in sales in the first 12 months. A year after I landed we booked the London Palladium, filled it with 2,500 people and made £600,000 in a week. When the time came to sell, all we had was a database and a website, because I hadn’t captured or formalised any of the assets. A couple of years later, once I’d learned how to capture their value and pinned everything down, we raised money at a £9 million valuation. Sales alone don’t make a business valuable - your intellectual property does, so capture it and put it into a form a buyer can see and own.