$AAPL - MORGAN STANLEY SEES “APPLE AI” BULL CASE STRENGTHENING
Morgan Stanley analyst Erik Woodring maintains Overweight with a $360 price target, saying Apple’s latest launches represent a major step-up in innovation.
He sees the iPhone Duo as Apple’s most innovative device in years, while stronger iPhone 18 Pro upgrades and broader Apple Intelligence integration could accelerate replacements.
With 57% of iPhone users on devices older than the iPhone 15 Pro, Woodring sees potential for multiple years of above-trend growth.