Ellyn Briggs(@EllynBriggs):Sports fans' reception to AI-generated content has been tepid at best, but data from a new @FOS survey shows sports leaders are embracing the practice anyway. Our study fielded responses from more than 200 sports industry leaders who operate teams, oversee athletes, or conduct competitions. Forty percent of respondents said their organizations already use AI for content or media-production purposes, while another 24% said they plan to begin doing so in the next 12 months. More:

2026.10.27 21:48

Sports fans' reception to AI-generated content has been tepid at best, but data from a new @FOS survey shows sports leaders are embracing the practice anyway. Our study fielded responses from more than 200 sports industry leaders who operate teams, oversee athletes, or conduct competitions. Forty percent of respondents said their organizations already use AI for content or media-production purposes, while another 24% said they plan to begin doing so in the next 12 months. More: