I mean, the mismanagement didn't help.
Plenty of customers stayed with AOL for ages because it was easier than switching to a better, faster, cheaper internet experience. HughesNet took their customers for granted and the satisfaction scores reflected it.
Hughesnet CEO in 2020 on SpaceX's @Starlink: "The economics are not going to be a big advantage for Starlink. In fact, it's going to make our offerings much more attractive."
Hughesnet in 2026: Files for bankruptcy