Huberman Lab Clips(@HLPClips):Your sense of smell is not subjective: - Have a group of people rate a set of odorants for pleasantness and the correlation across individuals is about 0.8. That is incredibly high - Out of 100 odorants, 90 get near total agreement, 5 land in the middle, and 5 split people - Cilantro and guava are the famous splitters, and they are real, but they are 5 out of 100 - Nobody likes the smell of feces. Everybody likes the smell of rose - We remember the outliers and mistake them for the rule Dr. Noam Sobel on @hubermanlab

2026.10.29 15:56

Your sense of smell is not subjective: - Have a group of people rate a set of odorants for pleasantness and the correlation across individuals is about 0.8. That is incredibly high - Out of 100 odorants, 90 get near total agreement, 5 land in the middle, and 5 split people - Cilantro and guava are the famous splitters, and they are real, but they are 5 out of 100 - Nobody likes the smell of feces. Everybody likes the smell of rose - We remember the outliers and mistake them for the rule Dr. Noam Sobel on @hubermanlab