Imagine this. Your boss calls and asks for your help. It’s urgent. It’s definitely him: you can see and hear him clearly. But what if it isn’t? Deepfake technology has evolved rapidly. AI can now replicate real faces, voices and behaviours using just a few photos, videos or audio clips found online. The threat extends beyond the workplace; scammers can impersonate friends and family, preying on emotion and creating a false sense of urgency to make you act quickly. So what should you do? 🔵 Don’t rush. Even if you believe you’re speaking to someone you trust, take a moment to assess the situation. 🔵 Verify. Hang up and call the person back on their usual number. 🔵 Use a safeword. Establish a secret phrase with close contacts. 🔵 Secure your accounts. Turn on two-factor authentication everywhere. Activate multi-step verification for large business transactions. 🔵 Report it. If you suspect a scam, contact local law enforcement immediately. 🔵 Train your teams. Business owners: make sure your staff are trained to recognise phishing, vishing and other social engineering tactics. Wait. Validate. #DontTakeTheBait# Find out more ➡️ 🔗 Funded by 🇯🇵