Most event write-ups are recaps: attendance, agenda, atmosphere. They prove an event happened. They don't explain why it was built that way. We wrote about the design logic behind Creao's Demo Day in Silicon Valley, an event for content creators with one simple ask: build your own Agent workflow, on-site. A few things we worked through: 1/ Work backwards from goals. We set three objectives first (activation, distribution, relationships) and only then picked the format. A Demo Day could carry all three at once. 2/ Design participation intensity. Most events are either too passive or too demanding. We used the Yerkes-Dodson curve to keep the room in the useful zone: a clear build task, light public pressure from demos and voting, plus templates and rewards to lower anxiety. 3/ Behavior has to be designed. Creators don't lack motivation. They lack ability and a prompt. 4/ Distribution comes from participants, not the host. The most shareable material isn't your recap. It's what attendees made themselves, so those moments have to be planned in advance. 5/ "The energy was great" is not an evaluation. What matters: how many finished a working workflow, and how many were still using it a week later. Full Article below 👇