Chance The Rapper suggests smear campaigns played a role in the negative reception of ‘The Big Day’:
"Anything that you see that's viral on the internet, there's some money behind it or some value behind it... There was just a lot of things going on... people I was into it with behind the scenes... Your everyday consumer has a better understanding now of what bots are, what marketing campaigns look like, what smear campaigns look like."
(via The Deep End with Lecrae)
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