We built a fun little tool so people could invite a friend to our conference. Then we checked if anybody used it. We sent an email to everybody who has a ticket to Social Media Marketing World and told them about it. Jon had the numbers. About 20, 25 people went to the page. Five downloaded an invite. Jessica had a theory. We sent it on a Friday afternoon. A midweek morning would get more traction. And honestly, more people did this than our video testimonial ask, because it's easy and it's fun. But here's what hit me. The only people who could find it were people who already bought a ticket. So I pulled up the registration page. Right by "Need to convince the boss?" I thought, what if there was a button that says invite a friend? Maybe they haven't committed to going yet. But they can send this cool little thing to their friend. Jon saw it right away: they send it to a friend, and then they buy their tickets together. So I said, just for the heck of it, why don't we try it? I built the button right there on the call. "Don't go alone. Invite a friend." I think we have a winner. We're going to track it and see if anybody actually clicks. What would make you invite a friend to an event? Tell me in the comments, and start with "I'd..." 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #RoadTo3000# #EventMarketing#