Our ticket sales have not been very strong. I woke up in a little bit of a dread state.
So I asked myself a question.
Could the AI video editor I built for this show edit testimonials from the conference?
We didn't get many good testimonials by reaching out to customers. But we captured 40 or 50 of them on location.
It turned them into short ads.
Angus Nelson watched one and said, "These are great. They're high energy. They've got a rhythm."
Then I hit a wall.
I had AI go through about 2,500 clips and compare them with last year's sizzle reel. Its answer: last year had close-ups of people smiling. This year was mostly wide shots.
Then the light bulb went off.
What if I stripped the audio out of the testimonial footage from both years and had AI compose the whole thing into a high-action reel?
Angus: "This is nuts."
Now that reel autoplays the second you land on our sales page.
So far, it has already created a sale in my split test.
Pictures alone just don't convey the energy of an event. Video might.
Would a video like this get you to buy a ticket? Tell me below. Start with "I'd..." ๐
Press Start: The Road to 3,000.
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