Meta just found the product that turns its massive AI spending into the next great consumer platform. Muse’s daily US downloads recently surpassed 300,000, putting it above Instagram, WhatsApp, Facebook, Threads and Messenger individually and it also reached No. 1 on the US App Store. The reported Meta Pay integration could make Muse considerably more valuable by allowing users to connect cards already stored in Meta Pay and authorize purchases and Meta is also assembling a powerful commerce network around Muse. Stripe’s Link already lets Muse check out at more than one million businesses and can create single use virtual cards for approved purchases at other merchants. Shopify is bringing Shop Pay checkout to Muse across Shopify stores, connecting Meta’s audience with Shopify’s merchants, product catalogs and payment infrastructure. PayPal is also partnering with Meta to enable shopping and checkout across PayPal’s global merchant network. These partnerships allow Meta to connect every stage of online shopping. Instagram and Facebook provide product discovery, Muse handles research and recommendations, Shopify and PayPal provide merchant access, and Stripe or Meta Pay completes the transaction. This could give Meta visibility across the entire customer journey from advertisement to purchase, making its advertising platform even more valuable. Meta could also monetize Muse through subscriptions, enterprise services, API usage and eventually transaction or referral revenue,. The opportunity is becoming more important as Meta expects to spend between $130 billion and $145 billion on capital expenditures during 2026 and Muse provides early evidence that this investment could create a major consumer business instead of only improving Meta’s existing advertisements. Meta already controls social discovery through Instagram and Facebook, communication through WhatsApp and Messenger, and AI assistance through Muse and if Meta Pay becomes the final payment layer, Meta could control the entire path from product discovery to checkout.