We’ve been trying to figure out why our posts weren’t functioning; just to figure out it was shit by the X algorithm function. Elon literally open-sourced X algorithm, So yeah, now we KNOW. X uses an AI model that predicts how likely people are to: like, reply, repost, watch, click your profile, or share your post in DMs. More of that = boosted. More mutes, blocks, “not interested” = buried. As a company, for X posting strategy we thought quantity will eventually compound down but —-> Post too much in one day? Your reach actually decays. (aka stop spamming.) Longer watch time on videos = more push. Profile clicks + new followers after a post = strong signals. So no, it’s not shadowbans. It’s not “the app hates me.” It’s people aren’t engaging → the AI stops showing your content. Brutal. But at least now we know what to fix