The Coalition is taking Gears of War: E-Day back to what made the series special. Creative director Matt Searcy says the team is focusing on the core elements of Gears: tight cover shooting, heavy weapons and brutal enemy encounters. “We really wanted to be known for what Gears already is.” Instead of looking at other franchises for inspiration, the team is looking at Gears itself and trying to make the new game feel fresh while staying true to its roots. “It’s all the things that made Gears resonate in the first place.” "Everybody [is] giving their absolute f*****g balls, every effort that they can to to bring it to life, and I think it shows." The Coalition is also moving away from the aggressive monetization seen in many modern shooters and aiming for a return to the series’ “good ol’ days.”