Steam is changing how sale events appear on game store pages. Promotional banners at the top are being removed and replaced with a new personalized section next to “More Like This”.
The new section will be personalized for each player, highlighting games from the sale that Steam thinks they're most likely to enjoy.
If a game is part of several sales at once, Steam will prioritize the one with the most games recommended for that player.
Steam says the goal is to reduce clutter and help players “focus on what they are looking for on a store page.”