Intel is raising the PC CPU price again. Digitimes, citing supply-chain people, says another 10% on PC CPUs is due around October 5. That would follow a roughly 10% lift in 1Q26 and July moves of tens to more than a thousand dollars on some consumer and server parts. Lip-Bu Tan’s filter is margin. Low-margin Small Core lines may go end-of-life instead of being kept alive for platform completeness. The hole that opens is IPC, IoT and embedded, not mainstream notebooks. Those sockets care about price, power and a 10-year life. $QCOM Qualcomm and MediaTek are the names the street expects to walk in. Chipset, LAN and Wi-Fi have not had the same margin review yet. If those get the same test, Taiwan IC design feels it more. PC units are seen at about 260 million in 2026 and 250 million in 2027. Memory and PCB inflation hits the BOM in 2027 once old inventory is gone. Intel still wants price over share. A path back toward 200 million CPUs and ~78% unit share is the house math if ASP holds. Headcount is the other cut. Layers 12 to 6. Staff around 75,000 after a July DCAI round, with talk of another 5–10%. Server CPU still soaks internal fabs because those parts print better than TSMC-made PC chips. 18A yield and 14A timing sit on that bind. This is channel talk, not an official letter. $INTC