A study estimates that hololive VTuber Juufuutei Raden’s audio guides for the Shizuoka Prefectural Museum of Art generated around 36 million yen in regional spending. The museum paid 1.54 million yen for the guides covering its Rodin collection and other exhibitions. Hitotsubashi University associate professor Tetsuya Aoki and museum staff found about 34 percent of visitors came because of Raden. Most were from outside the prefecture, many were first-timers, and their lodging rate was more than double other visitors. Researchers linked roughly half of the 70 million yen in total local spending to those extra visitors. The gap between a modest fee and the estimated impact shows how the collab reached audiences the museum usually misses.