Brian Armstrong’s #1# piece of advice for founders: “Think bigger” Goldman Sachs CEO David Soloman asks Coinbase founder Brian Armstrong for one piece of advice for entrepreneurs in the audience. Brian replies: “When I was first trying to start companies, I was looking for ideas that only required some tech innovation. They were smaller ideas, and none of them ended up really mattering. My advice would be to go for more ambitious, long-term projects. Anything worth doing is going to have a tech component, but you’re also probably going to have to bump up against legislation and the government. Don’t shy away from those problems. Solving these hard problems is what creates value.” He continues: “It’s probably going to take 10 years to even make a dent in it, but by 20 years you’ll really start having an impact. I think people generally don’t attack ambitious enough problems, but that’s where the value is created and there’s fewer people who play in that space. I just keep thinking: How do we think bigger?” Source: @GoldmanSachs (Dec 2025)