The Peel(@ThePeelPod):.@Databricks CRO Ron Gabrisko on why open source users won't just buy from you: "We tried PLG first. We thought customers would just come to us and ask to buy. It wasn't working. Customers in open source don't really want to buy anything. You have to ask them what they're willing to pay for. If I get my support question answered, I'm good to go. PLG is people coming to you. Sales is you going to them. It's the opposite. Salespeople open doors. That said, if you have a great PLG motion like ours, with tons of people coming in the door, you still need salespeople to go sell them the thing you actually monetize."

2026.09.15 19:47

.@Databricks CRO Ron Gabrisko on why open source users won't just buy from you: "We tried PLG first. We thought customers would just come to us and ask to buy. It wasn't working. Customers in open source don't really want to buy anything. You have to ask them what they're willing to pay for. If I get my support question answered, I'm good to go. PLG is people coming to you. Sales is you going to them. It's the opposite. Salespeople open doors. That said, if you have a great PLG motion like ours, with tons of people coming in the door, you still need salespeople to go sell them the thing you actually monetize."