I find myself explaining this to founders all the time.
An investor cares about one of two things (sometimes itโs both):
1) making money
2) getting promoted
Figure out which type of investor you want and then how to tell them the story they want.
Investors do not all write checks for the same reason.
Know the incentive.
@TurnerNovak Founder & Solo GP @BananaCap_ on @fondocom START
Full ep here:
Learn more: