J.B.(@VibeMarketer_):McKinsey wrote a whole report about the AI-native marketing team. most good research gets consumed once and then disappears into the content void. for growth marketers, that feels like a waste. the same idea can travel a lot further when you rethink the format, not just the message. so I gave it to @framer's Agent and asked it to make the report interactive. it turned the research into a visual field guide for what an agentic marketing org could actually look like all built + iterated directly inside Framer feels like a much more interesting way to consume research than another 20-page PDF

J.B.@VibeMarketer_

2026.09.20 14:11

McKinsey wrote a whole report about the AI-native marketing team. most good research gets consumed once and then disappears into the content void. for growth marketers, that feels like a waste. the same idea can travel a lot further when you rethink the format, not just the message. so I gave it to @framer's Agent and asked it to make the report interactive. it turned the research into a visual field guide for what an agentic marketing org could actually look like all built + iterated directly inside Framer feels like a much more interesting way to consume research than another 20-page PDF