“Then why does Tesla advertise in China” Gross margin and Ad ROI are both higher in China. Giga Shanghai COGS is much lower. Warranty costs are lower. Etc. etc. “And why does SpaceX advertise?” Gross margin is MUCH higher for Starlink. Ad ROI is higher. “Nobody reads newsletters” - False - Nobody watches ads How many Ford and GM ads have you seen in the last year. Are they working on you? Considering an alternative proposition: SpaceX and Tesla, China both advertise. Therefore Elon understands that advertising works in some situations and that it doesn’t work in other situations. Tesla doesn’t advertise cars in America because it doesn’t work in America. Maybe you think General Motors and Ford are better run companies than Tesla? Should Tesla try to be more like them in other ways too?