Emergence Media(@_EMAgency):Self-custody doesn't have a technology problem. It has a marketing problem. "Not your keys, not your coins" has been the slogan for a decade. meanwhile the onboarding still feels like filling out a compliance form from 2015. a slogan isn't a trust system. every time a self-custody story goes wrong the reaction is the same. > blame the user > blame the hardware nobody asks why holding your own keys still feels harder than it should. The #Coldcard situation isn't really about the hardware. It's about an entire industry that spent years telling people what to do without ever making it easy enough to actually do it. Trust gets built through experience not phrases.

2026.08.04 09:49

Self-custody doesn't have a technology problem. It has a marketing problem. "Not your keys, not your coins" has been the slogan for a decade. meanwhile the onboarding still feels like filling out a compliance form from 2015. a slogan isn't a trust system. every time a self-custody story goes wrong the reaction is the same. > blame the user > blame the hardware nobody asks why holding your own keys still feels harder than it should. The #Coldcard# situation isn't really about the hardware. It's about an entire industry that spent years telling people what to do without ever making it easy enough to actually do it. Trust gets built through experience not phrases.