Crypto companies spend $1,890 to get one customer. normal fintech spends $1,672. Traditional software spends 4 to 7 times less. why does crypto cost so much more? It's not the ads. It's everything that happens after someone clicks. → seed phrases nobody understands → KYC that takes days → funding a wallet for the first time → the fear of losing everything by pressing the wrong button every person who gives up at any of those steps, you already paid for them. and if you paid 4 to 7x more to acquire someone, you need them to stay 4 to 7x longer just to break even. almost no crypto product is built like that's true. Airdrops exist for the same reason. the real acquisition cost is too uncomfortable to show in a deck so teams move it onto the token instead. the problem was never the marketing. It was always the product.