Emergence Media(@_EMAgency):Most ambassador programs look good on paper. ➤ lots of creators. ➤ lots of Discord activity. ➤ lots of posts. but two numbers tell the real story: 1) How much does each referred user cost? 2) And how many are still active after 30 days? If those numbers aren't being tracked, it's hard to know if the program is actually bringing users or just creating noise. and that's not always a bad thing. maybe it's a great community program. just don't call it an acquisition channel without checking the numbers. ❌ at Emergence Media, this is the kind of thing we look at when building growth programs, not just how many people join, but what happens after they join.

2026.08.24 09:09

Most ambassador programs look good on paper. ➤ lots of creators. ➤ lots of Discord activity. ➤ lots of posts. but two numbers tell the real story: 1) How much does each referred user cost? 2) And how many are still active after 30 days? If those numbers aren't being tracked, it's hard to know if the program is actually bringing users or just creating noise. and that's not always a bad thing. maybe it's a great community program. just don't call it an acquisition channel without checking the numbers. ❌ at Emergence Media, this is the kind of thing we look at when building growth programs, not just how many people join, but what happens after they join.