Today's @Solana Sessions episode with @AndreaMYellie, co-founder and CEO of @Beezie, dives into: - How gamification and tokenization are changing the way consumers discover and buy collectibles - Her founder journey and what it took for its platform to surpass $200M in volume - The platform’s new partnership with The Luxury Closet and more TIMESTAMPS: 00:10 Andrea journey from collector to founder 02:26 How shopping behavior is changing 03:20 How Beezie's digital claw machine works 05:25 Why trading cards found product-market fit 06:49 Building through doubt as a founder 07:51 What drove Beezie's growth 08:51 Growing to $200M in volume and $100M in revenue 11:28 User growth and retention 12:35 Expanding beyond crypto-native collectors 13:03 Beezie's move into luxury 14:48 How the luxury experience works 15:49 Vaulting and securing physical assets 16:17 Authenticating luxury goods 17:16 Why Beezie is selling “the chase” 18:14 The future of gamified commerce 19:19 What Beezie learned from sneakers 20:17 What's next for tokenized commerce 21:07 Bringing luxury buyers onchain 23:25 Building trust through authentication 27:23 What traditional collectibles markets get wrong 28:46 Why onchain transparency matters 29:36 Who is the future Beezie customer? 30:10 Andrea's advice for founders 30:38 Why Beezie chose Solana Watch below or on X: