Association of Equipment Manufacturers (AEM)(@aemadvisor):For manufacturers and distributors, parts data shouldn’t be a one-time eCommerce project. As new parts are introduced and existing parts change, accurate, complete information needs ongoing attention. Kris Harrington, CEO of @Aftermarket_ROI GenAlpha Technologies, explains how better parts data can help customers buy with greater confidence, reduce unnecessary support questions, and give internal teams information they can trust. Are you treating your parts data like the business asset it is? Read more:

Association of Equipment Manufacturers (AEM)@aemadvisor

2026.11.02 18:04

For manufacturers and distributors, parts data shouldn’t be a one-time eCommerce project. As new parts are introduced and existing parts change, accurate, complete information needs ongoing attention. Kris Harrington, CEO of @Aftermarket_ROI GenAlpha Technologies, explains how better parts data can help customers buy with greater confidence, reduce unnecessary support questions, and give internal teams information they can trust. Are you treating your parts data like the business asset it is? Read more:

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