schwab just gave 39m brokerage clients a buy button for BTC and ETH inside the same interface as their Roth IRAs. 0.75% fees, 3x higher than coinbase, and it won't matter. zero new app download, zero new KYC, zero custody anxiety, integrated 1099 tax reporting. coinbase's entire retail spot moat was trust and compliance. schwab has both plus decades of relationship capital and tax-advantaged account access. buying BTC inside a Roth IRA at 0% capital gains tax vs 15-20% on a taxable coinbase account is not a close decision. COIN's retail spot revenue is getting flanked by distribution it cannot replicate.