Ashni
@ashnichrist
media + critical tech • Director of Video & Audience @ Arkaea • livestreaming, platform shifts, & ai agents • join 21k getting media alpha ↓
가입 October 2008
9.1K 팔로잉 중 36.6K 팬
I am begging y'all to stop saying:
- "motion graphics is dead"
- "video editing is dead"
- "writing is dead"
I know you're doing it as a hook but damn, it's giving Dario "AI will take all the jobs"
Do you think that will inspire the avg person to give these amazing new technologies a shot?
No. You are encouraging their fear.
Also, @levelsio is correct here. He has addressed a massive opportunity re: mo gfx
When everyone can achieve baseline, it's not special anymore
The pendulum swings to what is rare: IRL marketing videos & personal storytelling
Editing, motion graphics, and design still has a major role to play in that new landscape
AI is giving specialists superpowers, not making them irrelevant
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I think every time AI can do something equally good or better than humans it stops being valuable or special
Marketing videos used to take lots of work of editing and motion graphics and a big budget
Now with Opus 5.5 etc it costs $0 to make one as good or better
That means ANYONE can make a marketing video now, so the timeline gets flooded with these videos (as you see happening now) and people stop caring about them, stop watching them and they stop grabbing attention
The response then to still grab attention is be different and that probably means IRL marketing videos that are original and unique and maybe personal
It's the grim reaper meme where AI keeps commoditizing another media format and bringing the cost down to close to $0
It already did so for graphic design (2023), last year with Nano Banana for photography (2025), this year with Seedance 2.5 it did it for video (2026) and this and next year motion graphics
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