Karthik 🇮🇳(@beastoftraal):What a brilliant ad!! Take a bow, Ogilvy! The brief of straight-forward - to celebrate a milestone of a mighty famous brand. But observe how the script approaches that brief! It starts by wanting to thank the users, but does so in an obtuse method so that there is a progressively building mystery towards making us wonder what is happening and why, with that unusual set-up and announcement! The voice-over cheekily explains the purpose and lands the final reveal! Wonderfully inventive, and very Ogilvy!

2026.09.29 16:40

What a brilliant ad!! Take a bow, Ogilvy! The brief of straight-forward - to celebrate a milestone of a mighty famous brand. But observe how the script approaches that brief! It starts by wanting to thank the users, but does so in an obtuse method so that there is a progressively building mystery towards making us wonder what is happening and why, with that unusual set-up and announcement! The voice-over cheekily explains the purpose and lands the final reveal! Wonderfully inventive, and very Ogilvy!